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KEL'S COPY SHOP
FRESH IDEAS.
BREWED DAILY.
otterbox
b+w
collection
In a push to court ever-elusive Gen Z audiences, OtterBox introduced a limited-edition case collection.
Leaning on psychedelic rock references and stretching the legs of the existing 'OtterBox it' campaign, I penned a messaging framework of a rare vintage.
@Kayla Kane
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