​

During the summer of 2018, I got the chance of a lifetime. I got to combine two of my favorite things: good beer & good advertising. While spending a month in beautiful Prague, I and a team of students from the area worked with McCann Worldgroup on their client Kozel Brewery. We were tasked with promoting their dark beer, aptly named, Kozel Dark.

​

The challenge was to differentiate the product from its competitors in an oversaturated market like Central Europe, who happen to be the biggest beer drinkers on the planet.