As one of three copywriters chosen to write for MOJO Ad, my team and I were tasked with the promotion and activation of the 2019 Strategic Communication Career Fest. This was a fully integrated campaign across nearly every touchpoint you could think of, from apps like GroupMe and Snapchat to laptop stickers to traditional print.

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Career Fairs are inherently horrifying. So the question remains: How do you get people excited about something as intimating as their future careers? Conversely, how do you get recruiters excited about something as run-of-the-mill as a college career fair?