KEL'S COPY SHOP
FRESH IDEAS.
BREWED DAILY.
OTTERBOX it
brand campaign
The only household name in the protective tech accessories game, OtterBox has been saving phones from certain disaster for over 25 years. But in an increasingly crowded field, this heritage tech brand has had to work harder to hold onto its crown.
Enter: OtterBox it.
OtterBox isn't just a word, it's a verb — an ode to striving for excellence in all things and keeping it together in a crunch.
The results — media revenue up 70%, social sessions up 139%, ROAS up 37% and the brand's strongest email performance ever.
Versatile and quick-witted — 'OtterBox it' became a perfect three-piece suit to sharpen the OtterBox brand message.
The arrival of 'OtterBox it' was a well-timed refresh to support the Apple 15 launch —
the brand's biggest marketing push of the year.
